NatWest has angered British farmers by urging its customers to buy less red meat and to replace dairy products with plant-based alternatives. 

A ‘carbon footprint tracker’ on the bank’s mobile app uses transaction data to advise customers on how to reduce their carbon footprint based on their spending habits.

The app recommends ‘veggie Mondays’ and ‘choosing (mostly) plant-based’ diets to customers as a way to reduce their greenhouse gas (GHG) emissions.

It also suggests buying ‘more second-hand clothes’ and taking ‘fewer flights’ — and has thousands of users who can ‘opt in’ to receive a monthly carbon score.

But the National Farmer’s Union (NFU) has criticised NatWest for promoting ‘oversimplified’ messages that ‘miss the nuance of the path to a sustainable food system’.

NatWest mobile banking app recommended ‘Swap out beef’ to reduce your carbon footprint by 12kg 

Another recommendation was to ‘Swap to plant-based milk’ to reduce your carbon footprint by 6kg

The app also recommends eating ‘vegetarian at home’ to reduce your footprint by 40kg 

David Barton of the NFU (pictured) said: ‘People should be free to choose whatever diet they wish to follow, but it must be an informed choice’

According to The Telegraph, the bank’s app asks its users to try adding tofu and lentils to their diets as substitutes for eating meat. It also suggests they switch off tumble dryers, share car journeys and wash their clothes in cold water. 

David Barton, chair of the NFU Livestock Board, told the newspaper: ‘People should be free to choose whatever diet they wish to follow, but it must be an informed choice.

‘We understand that the NatWest app is primarily focusing on [greenhouse gas] emissions, but the reality is that when making diet related recommendations, other factors such as nutrition, environment, and biodiversity must be presented.’

By ‘swapping out beef’, the app estimates an individual could reduce their footprint by 12kg, while eating ‘vegetarian at home’ could reduce your footprint by 40kg.

Following months of back-and-forth, the bank agreed to change the wording on its app, but the NFU believes this change is not significant enough.

Customers are no longer being advised to ‘swap out beef’ and to ‘swap to plant-based milk’, while a recommendation to buy local, British produce has been added.

NatWest comes under fire of the NFU for promoting ‘oversimplified’ messages that ‘miss the nuance of the path to a sustainable food system’ (stock)

The NFU says the British meat and dairy industry are among the most sustainable in the world, with UK beef emissions less than half the global average. Pictured: Farmers harvesting cauliflowers

But the app continues to recommend ‘choosing vegetarian at home’ and similar phrases, which had left the NFU ‘disappointed’.

The NFU says the British meat and dairy industry are among the most sustainable in the world, with UK beef emissions less than half the global average.   

A NatWest spokesman told The Telegraph: ‘At NatWest, we have championed farming for nearly 300 years and we are one of the largest lenders to the sector, committing £6.7bn of funding to support farmers to fund climate and sustainability related projects.

‘The transition to a low carbon economy is a topic of interest to many customers and sectors, including farming and agriculture.

‘We will continue to support our customers in their sustainability journeys. The carbon tracker is an optional feature that customers have told us is valuable, but we always listen to stakeholder feedback and continue to look for ways to improve.’

The NFU has been contacted by MailOnline for comment.